What is cati survey? You can imagine the revolution in the marketing world every single moment, that’s why we will talk about cati survey research.
To achieve a successful campaign, understanding the psychology of the market and following its demands and preferences is not only for choosing the perfect brand or product, but also the perfect way to attract their attention to your product.
Actually, cati survey is related to the particular method of applying the questionnaire which combines the interactivity and facility of a telephone interview, and the accuracy and technology of an online survey.
cati survey definition
cati survey research is a particular method of obtaining the data we needed from the customers, to start or complete product marketing research.
Now, we will understand the term Cati
What does cati survey stand for?
Cati is the abbreviation of the term computer-assisted telephone interviewing, where the interview will be between the interviewer and respondent as the normal telephone survey but the questionnaire is previously prepared and tested on a limited number of respondents and the questions are closed-ended questions.
This method is a linking ring between the normal telephone interview and the online interview, the answers are recorded via cati survey software tools which are installed and tested before.
What is the CATI survey method?
As we previously mentioned cati survey is a kind of research survey method, through which you can contact the customer remotely as a telephone survey, but in an organized previously prepared questionnaire to combine the advantage of both methods.
Now, we will talk precisely about the Cati survey conduction method.
Survey cati in steps
cati surveys are survey methods most used for marketing and academic purposes, but also could be used in any other field, now we will mention the steps which is common between cati survey and any other survey methodology:
1- choosing the goal of the survey, here we will decide the best object to talk about in our survey to achieve the best results through our campaign, this goal must be smart, measurable, achievable, reasonable, and can be limited within the time frame.
2-we will choose our targeted customers who we will conduct in survey cati, we will determine the best customer by obtaining the data from the governmental data centers, and those data are demographical data
3- according to the previously collected information, now we can build a buyer persona profile, and we can build a complete image of the targeted community.
4-now, it’s time to choose the appropriate questions according to the previous data but there is another factor that will affect the kind of chosen questions this factor is the method of the questionnaire.
For the computed assisted surveys, there are three methods CAPI, CATI, and CAWI, before talking about CAti we will understand the difference between the three methods.
How is cati survey conducted?
We can categorize the steps of cati survey into three phases and they are:
1-sample scheduling:
Here we obtain the number of customers and we begin to distribute them to the interviewers.
2-Quota achievement:
Monitoring the interviewee\’s groups to ensure the achievement of the targeted number of surveys.
3-result tracking
Ensure that the previous two steps are regularly managed and tracked.
now, we can choose cati phone survey alone or mixed with CAPI, AND CAWI.
what are cati survey advantages?
market research survey cati has many advantages in comparison with the other research survey methods and they are:
1-Fast and affordable
In comparison with the other survey methods, it’s a perfect cost, especially for the small-size projects it will delete excessive steps in recording and analyzing the collected data, so it will save time and money.
2-Availability of reaching respondent
Easy to reach contact numbers from mobile companies.
3-Clarity assurance
For the online survey the most important challenge, the accuracy of the answers of the respondents that’s because the questions wouldn’t be clear enough due to individual differences.
so, via cati phone survey the interviewer will be sure that the respondent has a clear image of the questions and the answer choices.
4-Immediate data management
In the other types of surveys, after collecting the data from the respondent there are excessive steps of recording, aligning, and analyzing data, here those steps are deleted.
The data are directly recorded, aligned with the central data, categorized, and analyzed.
5-multiplicity of cati survey software tools
There are many cati survey software tools according to several factors such as cost, integration, data security, the importance of internet strength, and many other reasons.
What is cati survey project?
CATI is a computer-assisted telephone interviewing survey, it’s related to the step of asking the question and recording answers in the survey.
To achieve this project we should choose the appropriate cati survey software tools such as Idsurvey, Rotator survey, Nebu, confirm it, and askia.
How much is a cati survey?
One of the advantages of cati phone survey is the affordable cost in comparison with the other survey methods which will include transportation and data management fees, but on the other hand, it may be costly for the other simple survey methods.
actually, it may cost ten dollars for one respondent, so if the targeted number of respondents per month is three hundred the monthly cost will be 3000 dollars.
Related questions
What is the difference between CATI, CAPI, and CAWI?
The three methods are computer-assisted methods and they are similar in the following points:
1-the questions are closed-ended questions with carefully prepared answers.
2- the questions were several times tested on a limited number of interviewers.
3-all are remote face-to-face interviews.
4-the answers are auto-recorded, and the data are directly collected and analyzed.
Now we will mention the differences between the three methods:
Computer Assisted Personal Interviewing CAPI
It’s the improvement of the paper and pen interview, it can be sent by mail, and also the customers who can’t use the technology, the interviewer can move to their site.
It could cost more than the other computer-assisted methods if it includes moving to their site and is also time-consuming.
Computer-Assisted Web interviewing CAPI
This type of survey method is the simplest, and fastest, here the questionnaire is applied in different applications on mobile or computer.
The questions are quantitative closed-ended questions.
Computed Assisted Telephone Interviewing CATI
It’s also a remote face-to-face interview, but here the cati survey software will be installed and the interviewer will conduct the survey via the telephone.
Here, the questions are previously prepared and tested, the questions are closed-ended, and the interviewer will read and record the answers directly.
This type of survey will combine recording a particular answer and being sure that the question was completely understandable.
now, we will mention the particular three phases of cati survey.
Summary
market research survey cati is one of the methods which is used in the research survey, especially in marketing and academic fields.
cati phone survey will be conducted in three phases which are sample management, quata achievement, and tracking the first two steps.
cati survey research is a relatively fast and accurate survey method, there are no excessive analysis and recording steps required.
As there are many advantages to performing cati phone survey such as time-saving, and the accessibility of phone numbers, there are some disadvantages as it may be costly in a comparison with the other simple methods.
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