Our Services

We provide a wide range of Services

Tabulation and statistical analysis

Our data analysts use the latest versions of SPSS to turn the raw data we collect into interpretable results, prepared to the specifications of your specific research project.

Post-stratification weights

ERTC maintains a detailed and up-to-date demographic database for Egypt’s national population that can be used for weighting of survey data after the data collection fieldwork is complete

Data collection in the field

We employ a network of trained interviewers working in each of the 27 governorates in Egypt. We will provide project-specific training to interviewers and our supervisors and in-house staff will apply industry-standard data verification procedures

Questionnaire development and translation

Our team will work with you to develop and translate a survey questionnaire design to answer your project’s research question while accounting for the country’s social context

Sample design

Using the most up-to-date Census data, our in-house statisticians will design and draw a sample of respondents to meet your project’s unique target population, according to the most advanced statistical methods

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CAPI Survey

We use modern technology today at a rate of no less than 80%, including mobile phones, computers, dealing with credit cards, etc.

And in a world dominated by this progress, the need for many scientists and researchers to invent new research methods that depend on technological progress in a way first.

The efforts of the scientists resulted in deriving the capi survey method, which is one of the most popular research methods at the present time.

As the survey capi relies mainly on the computer without the intervention of the human factor at all.

Capi survey software is counted by programming the tablet computer and inserting all the data through it in advance, as this data includes both the questions and the target group, and the age group of the target audience.

Then the computer displays the questions and then analyzes the data it obtained and later analyzes it well and converts data for statistical ratios, through tools known as capi survey tool.

Why choose ERTC?

It should be noted that the capi survey methodology is not limited to a specific type of statistics that we provide, but can be used in various fields and statistical standards.

Such as public health surveys, as well as customer satisfaction surveys, and other models and examples. Moreover, our contribution to ERTC also results in the following points:

  • We target a specific search category, so the capi survey solutions are presented to the target group only without any other category.

Which includes a few percentages or error coefficients in the final statistical results that are almost non-existent.

  • We guarantee greater privacy for the participants in the research, as they are not subject to any censorship during conducting capricious research.

But rather the interview takes place entirely with a computer, and the answers to the questions are not reviewed again after completion in order to avoid bias.

In addition to avoiding putting any personal questions to the participants or respondents To ensure that all questions are answered.

  • Capi survey research results are analyzed directly by a computer program, without the intervention of any human factor at all, thus guaranteeing companies fair results that are free from error at.
  • We represent the final results of the capi surveys in the form of graphs and ratios so that the researcher can understand and analyze the final ratios well.
  • The survey design capi does not require an expensive cost compared to other statistical analysis methods, which require double the effort and give a high error rate compared to other methods.

Benefits of capi in surveys

It is worth noting that there are many benefits of capi in surveys, as it has become the preferred method for conducting various statistics within research centers as well as among experts and specialists. So the following are benefits of capi in surveys:

  • Low cost: Compared to other statistical research methods, survey design capi research is the least expensive, and the researcher will not have to pay more money and exorbitant costs in order to obtain satisfactory results
  • Free from complications: In line with other research methods, the computer assisted interview is free from complications, and the researcher will not need to do many steps.

And arrangements before launching the research, and in the end, he will not get good results, so the capi saves researchers all these steps.

  • It is characterized by privacy: in contrast to other statistical research methods, capi survey method is characterized by privacy.

And we cannot deny that the user’s privacy affects, in a relatively large way, his attitudes and opinions and plays a very important role in thinking and choosing models.

  • Honest results, when using the survey capi in the research process, the targets feel more comfortable answering the questions without worrying about something.

And it is worth noting that the capi survey software hides the identity of the user and does not fully disclose his data.

Which includes the freedom to express his opinion And make an opinion without worrying about something.

  • The speed of targeting the audience: As we mentioned earlier, all the steps of the capi survey methodology are programmed by the computing device without the intervention of any human factor in this process.

Where the researcher enters data or some data about the target group, and then the computer analyzes this data and forms.

And then Then target an audience that contains the same characteristics and attributes that were previously listed.

  • Analyzing results with high accuracy: There is no better and faster way than capi survey solutions to conduct statistical research, where the computer later analyzes the results and data previously obtained by the target audience.

And then employs them in graphic form and percentages so that the researcher can read and detail them and prepare Reports describing the phenomenon and addressing the problem.

  • An error rate does not exceed 2%, as the intervention or the human factor in this task is almost non-existent, so there will be no error rates.

Or a relatively large error coefficient compared to other methods, and thus we guarantee the researcher an honest result that honestly expresses the contributors.

  • Ease of dealing with the target audience and keeping pace with technological progress. It should be noted that the capi survey research is suitable for different age groups, so it is easy to deal with this data by different age groups.
  • The computer assisted interview is considered one of the most widely used and circulated models among researchers and the target audience, with regard to the features and advantages that we mentioned above. 

In addition to the speed of its spread among the target audience, as well as it does not require more cost, spending or effort.

  • Non-bias, as survey design capi is programmed and prepared without the intervention of any human factor at all, so no bias will be made towards any of the issues within the research questions, and the participants’ answers will not be affected as well.

 

CATI Survey

Sometimes the researcher may need to make a phone call with the target audience in order to inquire about some data in any field of statistical research, which is known as the cati surveys in statistical research.

It is worth noting that the cati phone survey is considered the best method for many researchers compared to other methods, as it saves a lot of the researcher’s time and does not require a large financial cost compared to other methods.

In ERTC, we use cati survey method with the target demographic segment in order to collect data from them, and then we conduct a comprehensive and holistic analysis of all the data that we have collected to reach the final result of the research.

Save more money and time and get cati survey software in the fastest period of time and with the outstanding quality provided by the ERTC research team, where we conduct the statistical research steps in advance, and then apply the research method in the cati survey methodology in order to obtain the best results.

Wherever your target audience is, the ERTC team can reach it and collect the data you are looking for, do not worry about money or cost, you will get satisfactory and good results at an average cost.

Why choose ERTC

ERTC offers survey cati with the following features:

  • cati survey research is medium in cost and targets a larger audience to reach different demographic segments.
  • We target many categories of the audience and are not limited to some population areas without each other, even if your target audience does not use modern technological means, we have alternative plans to communicate with this population and collect data and information.
  • We hold a cati survey system according to the latest practical and modern statistical methods, and by using good tools to collect a lot of information and data.
  • The cati surveying of data collection is transparent and credible, as the dialogue is direct with the target audience, without the presence of an intermediary.
  • We prepare the interview questions in advance in a professional manner, without addressing any personal questions related to the target population, in order to obtain the best results for the research process.
  • We follow the process of analyzing the verbal data obtained from the cati system survey, and then we re-employ and analyze it to turn it into final results and ratios.

So that the apparent meaning can be interpreted or the final outcome can be reached to interpret or measure customer satisfaction.

  • We contribute to the development of marketing plans by conducting a cati surveys to measure customer satisfaction and find out their opinions about the services or products provided by the company. 

In addition to that, we continuously conduct promotions towards emerging institutions and companies by creating a cati phone survey.

  • We receive the purpose of the research from the client, and then we manage all the next steps, starting from defining the target population and preparing the interview questions.

And then we hold a cati survey method and analyze the results so that the client gets the final percentages of the statistics.

  • We often put clear questions that are completely free from ambiguity and do not address the privacy of the targets and are not biased towards any category of people until we get final results characterized by transparency and clarity. 
  • In many cases, we tend to put answers with short questions or to put yes or answers. No, in order to avoid distracting the interlocutor’s mind so that we can help him express his opinion honestly and with the utmost frankness and clarity.
  • We use good analysis tools without the intervention of human workers, in order to obtain the best results for the samples at all.
  • Our role is not only limited to setting the final results of the cati survey software, but we also follow promotions and provide practical solutions to companies and institutions that help them upgrade their work.

cati survey advantages

The cati survey methodology is classified as one of the modern and most used statistical research tools currently, especially if the target population lives in a remote residential area. 

Calling and conducting a survey cati is the best and fastest way to communicate with such demographic segments to collect data and information. In addition to that, the cati survey advantages determine their fruits for these reasons:

  • There is no faster statistical method than the cati survey research, where we make a phone call and collect data from a specific target group.

As the duration of the call often lasts thirty minutes or more, according to the number of questions and the method of answering, as well as the age of the target group.

  • The cati survey system is characterized by its rapid steps and does not take much time and effort to apply and plan. 

Rather, it takes more than thirty minutes to be exact, and enough data is ready for analysis and the start of the actual implementation.

  • The cati surveying in statistical research is not limited to a specific type of research, but rather by using it in various disciplines.

Such as: measuring customer satisfaction and expectations regarding a matter, services, or products provided by companies in order to improve marketing plans.

  • The cati system survey model is one of the best research models ever, and it is widely used in rapid research that does not take much time and effort.

In contrast to other research that takes a lot of time and requires many sequential and complex research procedures.

  • Cati survey companies are characterized by the ease of collecting information from the target audience, as well as the speed of dissemination as well.

So it will not take much time except for a few phone calls to determine the intellectual orientations of your target audience.

 

MARKET Survey

There is no doubt that commercial projects occupy a large area in the commercial arena today, which results in an increased possibility of competition between the owners of one project.

So entrepreneurs take some marketing steps that help them better understand the nature of the market and study the target audience so that they can know audience requirements, which is known as survey maket.

It is worth noting that market survey research agencies do not lose sight of the importance of launching such research statistics within the various commercial markets, in order to display indicators of the success of the products that will be launched to consumers within this market.

It should also be noted in ERTC that market research survey is very important, and we hold it very carefully in order to help entrepreneurs know and discover the target market in a real way, which includes the success of presenting the product to the target audience and thus the success of the marketing plan.

the importance of the market survey

It should be noted that the surveying market step comes at the forefront of the steps to prepare the target market research.

And it must be done before any other marketing procedures are held, because of its great importance. Moreover, the importance of market survey can also be summarized within the following points:

  • Survey market research is a double-edged sword, as it contributes to knowing customer responses about the products that will be offered.

As well as contributing to seeing and forming predictions by the company about the product or service provided, in addition to that, there are many market survey examples.

  • Develop alternative plans, in case of exposure to some crises while presenting the products to the target market.
  • Legalize the target market and set expectations for the size of the target sample.

Steps to conducting a market study in ERTC 

Market survey research is no different from other methods of statistical studies. Before taking this step, the researcher must have a good knowledge of the nature of the product.

Or service that will be offered to his target audience in order to be employed and presented well and appropriately for this category. 

As the following are the steps for conducting a surveys market research in ERTC:

1-The first step: create a comprehensive view of the target market

This step is extremely important for any researcher, as the researcher, during this stage of preparing the market research surveys, collects preliminary data from this market and analyzes it initially by analyzing this data.

As this stage aims to identify audience trends and buying evidence so that the product offered is Appropriate for the capabilities and thinking of this category.

Therefore, there are many market research survey companies that take such a step before actually starting to study the market and examining the market well before offering any product.

In anticipation of the failure of marketing this product, or in other words, until it is presented in a way that suits the target audience mentally and financially.

2-The second step: conducting surveys of the study population

In this step, the market survey research agency conducts a large number of surveys on the target audience, in order to collect all its data, and this data is classified as primary data.

This step is completed by a large number of market survey research agencies. At first, data for this community is collected, whether they are phone numbers or e-mail addresses. 

Then the company communicates with the owners of phone numbers and asks some questions, in order to form information and reactions of the target audience about the product.

3-The third step: conducting other surveys with the study population

This method is not different from the previous method, but the difference between the two steps is that the first step is done through the company that offers the product, while the second step is done through market research survey companies.

4-Step Four: Conduct an in-depth study on the percentage of product circulation among the target audience.

Why choose ERTC 

There are many reasons for choosing ERTC to conduct market research and survey. Among these reasons are the following:

  • We conduct a market research survey methods and market examination well to give honest results for companies, which reflects on offering a product within an actual target market.
  • We contribute to collecting all samples from the target market using various research methods and statistical analysis, and then we analyze the data we obtained from the target market using the latest programs and the most prominent modern purifications in market research survey services.
  • We publish statistical models among the target audience, using various statistical analysis methods, including questionnaires and opinion polls, and then measure customer satisfaction.
  • We contribute to developing improvements to the marketing plans of companies, which contributes to attracting more customers and increasing sales to the company
  • We follow the developments of the marketing plan with the companies, step by step until the market survey research services bear fruit.
  • The survey maket is conducted by experts in ERTC, who have a long history and are full of models and experiences within this particular field.
  • We contribute to knowing the intellectual orientations, behavior, and expectations of the target audience towards the product that will be offered through the company. Later, these beliefs are formulated and translated into marketing cards suitable for different groups.
  • Regulating the size of the risks that companies may be exposed to during the presentation or launch of their new product within the target market, as this step enumerates one of the most important advantages of market research survey or market research as it is called.
  • We contribute to developing a future vision about the results or the public’s reactions to the presented product.

 

PANEL Surveys

In an era dominated by the use of modern technology and artificial intelligence, experts and researchers had to innovate new and distinctive ways to make a breakthrough in the field of social research, in proportion to the requirements of the time and the use of the target audience.

The panel survey appeared in 1948, but they have flourished during the recent period regarding the advantages that this type of statistical research carries.

There is no doubt that the use of panel survey research has become very high in recent times, due to the ease of conducting survey panels and the speed of its spread among the target audience, as well as a lower cost compared to other research methods and statistics.

It is worth noting that we are unique in ERTC  to provide all services related to the best survey panels with high accuracy and high-quality graphic results, as we follow specific and carefully studied steps that are applied immediately after conducting an online panel surveys in order to collect honest and reliable results.

About panel surveys at ERTC 

Survey panel services are a very important part of marketing plans that sense the opinions of teams about a product or an issue, according to the purpose of the statistical research through which they are conducted.

It is worth noting that the survey panel providers are conducted in ERTC  according to a set of steps, and these steps can be divided into three phases.

(the first stage: building the infrastructure for a panel survey – the second step: creating a structure for the panel survey – the third step – creating a question and answer form for the panel survey research).

As the stage of preparing the online panel survey takes place at the hands of experts and specialists in this field, where the researcher initially follows some steps:

  • Determine the research goal so that the vision becomes clear and the ERTC  team can complete the rest of the steps for the survey panels.
  • Select the team on which the survey panel services will be conducted, after the completion of the specific goal-setting process.
  • Then we formulate the ideas or the purpose of the panel survey in the form of questions that are appropriate to the target audience.
  • Later, we publish the questions form to the target audience by using the most appropriate marketing methods.
  • We also guarantee participants complete privacy and anonymity, as we do not ask them to provide any personal information while answering questions.
  • We also follow up on the changes that occur to the participants over long periods of time, while writing down all the changes.
  • And then representing them in the final result of panel survey research, so that these changes contribute to determining the final results and obtaining honest percentages of the statistics.
  • In addition, we allow participants to put forward their opinions in discussing issues without being biased toward any opinion while preserving all their rights without affecting or biasing an idea.

Criteria for choosing the panel survey question

There are some criteria that researchers take into account within ERTC  in order to write down survey questions. 

It is worth noting that this strategic step is very important before launching online panel survey questions, as it contributes to obtaining good and more credible results. These criteria can also be explained within the following points:

  • We avoid putting long questions within the survey panel services questions, as the target audience may not be interested in reading these questions and answering them honestly.
  • We avoid setting ambiguous questions for the target audience in order to obtain good, clear, and error-free results.
  • Develop short-answer or multiple-choice questions so that the reader does not get distracted while answering the form.
  • Write down the questions in easy, simple, and not ambiguous language, as well as commensurate with the reader’s understanding.

Characteristics of panel surveys

There are some characteristics that distinguish panel survey from other correlational research methods as follows:

1- A panel survey contributes to writing down all the developments that research samples go through over the passage of time.

Or the period specified for conducting the research in advance, so most panel survey companies prefer to use this method in research and data collection.

2- Panel survey contribute to analyzing the causes of changes that occur in research samples, whether they are changes in nature or changes as a result of external influences.

3- Panel survey research allow analyzing and sorting the relationships between the correlations of the factors influencing the samples and each other so that the researcher can obtain honest end results that represent the sample.

4- Survey panels also allow for the study of samples for a long period of time and the study of the factors affecting the samples with the change of time. 

On the contrary, some researchers may see that this method does not include some relative errors in the final result due to external factors affecting the sample.

5- On the other hand, the public prefers this type of question, which is characterized by a greater degree of privacy compared to other research methods, as the public writes down their opinions completely and freely without disclosing or revealing their identity.

6- The survey panel services method is also the most appropriate for our current era, in connection with the technological developments that we are keeping pace with.

As many tend to use electronic devices, in addition to the traditional research methods, which are used during the conduct of pens and are not characterized by privacy or impartiality.

7- Also, panel survey is not limited to a specific category of the target audience, such as adults or children, but rather it contributes to the study of society as a whole.

And the analysis of factors affecting the audience over long or medium periods of time, according to the duration of the research is determined based on survey panel companies.

8- Also, panel survey research is not considered expensive compared to other research methods that take a lot of money, drain more time and double effort, and do not give the same real results.

But we must also point out that panel survey are used within a specific framework, They cannot be generalized and applied to all types of survey studies.

 

Public Opinion Surveys

Public opinion survey play an essential axis in marketing plans and major issues, as public opinion research survey contribute to knowing the intellectual orientations of research study samples.

And it is worth noting that digital marketing pioneers prefer to use public opinion survey research as well as other statistical methods regarding the advantages they contain.

Also, the use of surveys of public opinion is not limited to companies and for-profit organizations with the aim of achieving marketing purposes only, but civil bodies use this conflict of studies to find out the public opinion on an issue.

We also prefer to use the public opinion survey online in ERTC, especially in thorny issues that affect a large research sample.

So many public opinion survey companies compete with each other to use this technique in order to obtain results and research models that develop and represent the study community well.

The importance of public opinion poll

The importance of public opinion surveys is that this method contributes to the development of products and services provided by companies and institutions within the markets. 

On the international level, public opinion survey effectiveness is one of the very important and indispensable tools.

As they are considered a true indicator of public opinion survey methodology on some issues. As the importance of public opinion survey is also represented in the following matters:

  • Public opinion survey methodology comes at the forefront of the marketing plans that are held within ERTC, as they enable us to sense customer satisfaction towards the brand and thus identify specific deficiencies and then work on them until we satisfy the customer.
  • The use of a public opinion surveys contributes to enhancing the brand’s reputation in any emerging company or organization, as it creates clear trust between the public and the brand.
  • Unlike other statistical research methods that require more time, effort, and money, public opinion research survey do not drain much effort compared to other methods. 
  • Public opinion survey research is considered a type of short-term study, as it aims to study an issue for a short period of time that does not last for decades.

Steps to create a public opinion poll in ERTC 

The strategic planning for holding a survey of public opinion within ERTC differs from other research centers, as all our steps are carried out by experts.

And specialists who are skilled in analyzing the results in order to obtain satisfactory final percentages. As the steps for designing and creating a public opinion survey methodology follow the following steps:

1-The first step: Determine the purpose of the public opinion

One of the most important steps in creating a public opinion survey online is defining the goal through which this statistic will be conducted, as the rest of the steps will be based on it.

And if the construction process was done in the wrong way, see in order to obtain the wrong results and models that do not contribute to the promotion of the commercial or civil activity.

For example, there is a big difference between the public opinion surveys conducted to promote products within companies as well as customer satisfaction surveys, as both involve different planning mechanisms.

2- Second Step: Who is the target audience of this survey?

Research samples differ from each other, according to the purpose that will be conducted through this statistic, and accordingly, the step of determining the target audience.

In order to complete the public opinion survey methodology form and how to determine it, for example, determining the community of the research sample, does this sample live in rural areas: Does this sample use modern technology or is it limited only to the old traditional paper methods?

In addition to that, determining the age of the representative sample, the methods by which a public opinion survey will be conducted for a number of adolescents are completely different from the public opinion research survey that will be conducted for a group over sixty years old.

3- The third step: Presenting the survey to the target audience

It is worth noting that there are different and multiple ways to create public opinion survey research. Paper methods can be used to display the public opinion form, and you can also use modern technology to complete this process.

As the controller of the presentation method is the purpose of creating public opinion in addition to the target audience as well, so the researcher must take into account these factors with great accuracy while designing the opinion poll.

4- Step Four: Collect and analyze data from the target audience

One of the most important steps in the implementation of public opinion survey is the step of data analysis, as this step is held by electronic programs within the ERTC, in order to ensure obtaining the best honest and reliable results.

Why choose ERTC 

Executing a public opinion research survey requires high accuracy and skill from the researcher during implementation in order to derive good results at all. We also offer our customers public opinion survey templates that have these characteristics:

  • We do good planning before the poll is held in order to build the infrastructure that enables us to make correct predictions about the final result.
  • We publish the survey form in a way that suits the target group to ensure realistic answers.
  • We carefully choose the target group that is definitely interested in the subject of the study that will be presented to it.
  • In addition, we publish public opinion survey forms on various platforms in order to enable the target audience to verify the results.
  • We also provide a public opinion survey methodology aimed at increasing the promotion of products, including the various marketing plans, as well as aiming to enhance the commercial reputation of institutions and companies.
  • Our history is full of public opinion survey examples that we conducted during the last period of time for various institutions and commercial companies, as well as civil institutions.

 

SOCIAL Surveys

Social survey play a very important and distinctive role in the development of any large social entity such as countries or major institutions, as general social surveys contribute to giving preliminary indications about public opinions and the axis of trends, in addition to being used with various research samples, whether the target audience is a small group or a large group.

The focus of our interest in ERTC is to give accurate results to the research sample, with the possibility of describing the results in more than one form in proportion to the uses of entities and institutions.

Stages of conducting social research in ERTC 

The general social survey process is one of the most prominent practical methods that are frequently used by professionals or entrepreneurs.

Moreover, the process of conducting the social survey method comes according to sequential steps, as follows:

1- The first step is to determine the type of target sample: the general social survey includes many different types, such as surveys that take place within the household for the purpose of obtaining some data such as age or the number of members of this family. 

Similar to these different types, it is necessary to determine the type of survey required in order to The researcher can write down the goals, choose the method of conducting the social survey research, and then complete the rest of the steps.

2- The second step is writing down the objectives of the survey: or in other words, what is the purpose of conducting this social service survey specifically, as the purposes differ according to the type of research as well as the selected research sample. 

This step contributes to writing down the results of the research later and then verifying the credibility of the results. In addition, this step in ERTC is carried out by experts and specialists in the field of international social survey programmes.

3- The third step is to adopt the research tool to conduct the survey: It is worth noting that general social survey data tools are many and variable, as the most appropriate tool is chosen according to the type of research required. 

We also conclude from this that the steps of a general social survey online are sequential and depend on each other In order to give more realistic results that describe the research sample well.

4- The fourth step is to create a developed research model: As we mentioned earlier, the steps of social survey design are interrelated with each other.

And among the social survey tool used in the research process is the survey or questionnaire, so the researcher looks at the target sample of this research so that he can choose the most appropriate tool for this sample.

For example, it is not possible to conduct an electronic questionnaire for an elderly group whose age has exceeded sixty years. 

Rather, the researcher takes into account choosing the most appropriate tool to obtain accurate results.

5- The fifth step is analyzing the results: after obtaining the results of the previous social survey, selecting one of the tools that we mentioned, and then we perform the data analysis step.

And in these steps, we deliberately choose the latest practical programs specialized in the field of data analysis such as SWOT analysis This is precisely in order to obtain the best results.

6- The sixth step is to employ data in digital form: After completing the research and conclusion process completely, we present the results in digital form, in line with the technological progress that we are keeping pace with today.

Why choose ERTC?

ERTC is considered among the famous social survey companies, as our history is full of various general social survey that we have conducted over the past periods, and we are still continuing to the present time.

As we strive to give accurate results that accurately represent the sample on which the research was conducted, and we also conduct social survey in various fields, such as:

1- Conducting general social surveys that are concerned with discussing members of society as a whole, such as studying an aspect of life, such as education.

2- Carrying out special research that serves some specific entities such as companies.

3- Conducting research related to the market feasibility study, where we carry out such research before issuing a product or knowing the public’s response to the company and its reputation, and we also perform it after making some amendments and improvements within the companies.

4- Implementation of comprehensive surveys, and in connection with our great experience in the field of social surveys, where we have a team capable of implementing and conducting this type of research and following up on the developments and continuity of the results.

5- Conducting in-kind research, through which we target a small and limited group in order to conduct the research.

6- Carrying out periodic research, as this type of research aims to study the research sample periodically and continuously in order to discuss the developments that this sample is going through.

importance of social survey 

There is no doubt that social survey plays an important role in the field of statistics and research, and among the advantages of social survey is that it is rapidly spreading among the public, as many social survey company follows this approach and behavior in launching research and general social survey online, and the importance of social survey is represented in the following points :

1- The social survey is of great importance to societies, as it contributes to raising problems and crises and then solving them.

2- The general social survey contributes to assessing the political and economic conditions and discussing the major issues taking place in various countries.

3- The general social surveys play an important and very effective role in measuring the effectiveness of the media situation or the media influence on the target audience, so the social survey method is considered as an integrated tool that works alongside the media.


 
ERTC sees Market Research as the venue to generate sound business decisions. By adopting well-established methods of market research techniques,

ERTC can assist its clientele to better understand markets, target markets, and their needs, competitors, market trends,

and even customer satisfaction with products and services.

Our staff is qualified to conduct both primary and secondary market research. Primary research involves original qualitative (e.g. focus groups and interviews) or quantitative survey research. Secondary research involves collecting existing information from various sources to compile a report about a new or existing product or service.
Focus Groups
 
ERTC has also arranged focus groups on behalf of local and international organizations. Media awareness and evaluation, advertising testing, and political analyses were among the main issues our well-trained moderators took on. The focus groups were conducted in major urban centers in Egypt.
ERTC has access to meeting rooms equipped with audio-visual and digital recordings to tape all discussions and prepare transcripts in both Arabic and English. Simultaneous translation is also available by professional translators from Arabic to English and English to Arabic.
Training
 
ERTCcan also arranges training sessions for both individuals and NGOs in areas related to gender issues, environmental awareness, and political orientations. The organization of workshops to train special target groups such as young social scientists in Egypt has been initiated by ERTC. The approach is to provide young social scientists with training in the context of theory-driven data analysis utilizing the data that have been gathered by ERTC.

ERTC operates an online panel for the Egyptian public. We combine this continuous stream of data with our deep research expertise and broad industry experience, to develop the technologies and methodologies that will assist in more effective decision-making.
Survey Research Methods Certificate
 
Learn how to design, manage and analyze professional surveys.
Survey research is the most commonly recognized and utilized social science research methodology for studying large or small populations. Demand is growing worldwide for professionals who can influence social issues and conditions by conducting surveys, analyzing data, and reporting results. Help fill the growing need and enhance your career with ERTC  Survey Research Methods certificate program. If you routinely produce or use survey data, we invite you to learn more.